Association of Hungarian Photographers

A visual identity and website built to move attention away from the institution and toward the photographers it represents.

I led the project from architecture to delivery, working with a designer and web developer on a contemporary identity with an underground-influenced palette.

The website made members' work the central experience and created a clearer invitation for emerging photographers to join the association.

The rebrand helped restore visibility, supported a successful grant and extended into exhibitions, including a presentation at the Institut Hongrois – Collegium Hungaricum in Paris.